In the 20th century microdermabrasion has become a favorite facial procedure. Almost every dermatologist and aesthetician offers it. Some plastic surgeons that run medical spas also feature this treatment. So what is it exactly? Why do so many people want this procedure? And why are so many cosmetic providers making it available? If you are not involved yet, this is well worth the read – and if you are, then still read this post, as you might pick up on some new information that will help you be a better, more profitable practitioner.
What Is Microdermabrasion
Microdermabrasion is a minimally invasive technology that is widely used in the field of cosmetic medicine. The mechanism of action of microdermabrasion is mechanical peeling of the skin using metal crystals…[used]either as a single therapeutic intervention or in combination with other interventions, can be used in the treatment of several skin diseases and conditions. Since its side effects are milder than some other interventions, generally, it is considered as a safe method. (Source).
The procedure is related to dermabrasion, in which the skin is sanded with special instruments, allowing new, fresh skin to replace the layer that was removed. In microdermabrasion, the source of the sanding is much smaller and there is less intrusion into the skin’s layers. This results in less down time, redness, and other side effects. The process is more subtle than dermabrasion, so it is not as effective at removing and reducing scars. Unlike dermabrasion that cannot be used on dark skin, microdermabrasion can be used on all skin types without issue. Without anesthesia required in most cases, it is a tool to rejuvenate and exfoliate the skin. While the skin may feel wind or sun burned for a day or two, it is easily soothed with moisturizers. Other risks and side effects include bruising and swelling. (Source). The only real risk involved for those who perform these popular procedures is an errant bit of crystal flying into the patient’s eye area. (Source). This is why only those trained and practiced should offer microdermabrasion in their clinics and spas. Complications, however, are extremely rare and most people love the way their skin looks and feels after treatment, especially when performed by trained professionals.
Avoiding risks and performing to the satisfaction of your clients is the type of thing you can expect to learn at SCALE 2019 Music City. This will help you confidently offer the services that are so popular today.
Why is Microdermabrasion So Popular
Top beauty magazines, such as Allure and Elle have written headlining articles about microdermabrasion in 2018. Allure points out that the number of total treatments is on the decline, and Elle gives a full explanation of its benefits. Any decline in popularity is miniscule, however, and is only due to more people looking for longer term results and wanting to try the latest and greatest in chemical peels and other exfoliators. However, the procedure is still reported as one of the top 5 non-surgical procedures provided by doctors for patients looking to rejuvenate their skin, according to a 2018 article SkinPen.
Because microdermabrasion is non-invasive, there is little to no discomfort with the procedure. Treatments take between 30 and 60 minutes and there is no downtime afterward, so this is sometimes called the “lunch hour” procedure. Microdermabrasion is used to reduce the appearance of pore size, fine lines and wrinkles, age spots, stretch marks, and acne scars on many parts of the body. It is suitable for most – but not all – skin types.
Medical microdermabrasion produces the deepest results because providers can use medical grade equipment and products. However, many aesthetic spas can perform a “lighter” variation of the procedure that is relaxing and can produce visible – but more subtle – results. There are also over-the-counter microdermabrasion products and kits available for use at home. These produce the least visible results.
Many people use it in combination with fillers, which makes it one of the most effective combination therapies. According to BMIC Hospital, Victoria Beckham received this treatment and it effectively reduced her visible acne scars. When people hear about celebrities opting for these types of procedures, it increases their appeal.
Why Clinics and Spas Offer Microdermabrasion
There is actual financial gain in having microdermabrasion equipment and training. This is because the procedure can be done weekly without serious side effects. Most people become repeat customers, scheduling a rejuvenation like they get their hair cut, on a 3 to 4 week routine. (Source). DermaScope, the online magazine, lays out a business case for this quite eloquently, pointing out that an initial $10,000 investment in a medical grade machine and training can end up grossing $24,000 a month in treatments. Much of that is return business and many clients can be sold additional packages to enhance these treatments. This is why many of the top dermatologists have offered the procedure for several years. It is safe, effective, and builds a happy and repeat clientele.
Keep in mind that there will always be new technologies and trends emerging and it is important to stay on top of the trends. Microdermabrasion is a hot commodity right now and having the capability to offer this treatment is a great investment for your practice.
