The modern beauty industry is more inclusive now than ever. Even outdated stigmas such as men feeling strange about wearing makeup are quickly becoming things of the past. With this in mind, plenty of ink is being spilled about the beauty and wellness trends which impact men. As adult men become more comfortable embracing the idea that we get to care about our physical appearance too, the beauty industry will continue to adapt. 

So what are some men’s beauty trends moving forward? Here are just a few of the latest trends which we expect to carry over into next year and beyond.

 

Men are Hopping on the Natural Products Train

Men tend to appreciate function over form. While “oil can” type beauty products like the same shampoo but in a grey bottle can still be found in drugstores around America, the rise of simple, all natural products are taking a hold. An example of this is Dr. Squatch soaps. The company has recently put out a huge marketing campaign hocking their natural, organic soaps for men. 

In a market previously dominated by ad campaigns like the famous Old Spice “The Man Your Man Could Smell Like” commercials, Dr. Squatch takes a more straightforward approach. Their branding is much more about the ingredients than about jokes. This is perhaps the most profound and sustainable trend in all of men’s beauty. Out with the oil cans and in with the beauty products which actually work.

 

Soaps, Moisturizers, and Face Oils for Men

As noted in the previous section, natural and organic soaps are taking the men’s beauty community by storm. While many best men’s soaps lists contain a variety of natural and synthetic products, the emphasis has shifted from the peripherals like scent and packaging and onto what the soaps can really do. What will be interesting to see is how much additional considerations like vegan ingredients and environmentally sustainable ingredients will play a role moving forward.

Men’s moisturizers seem to be moving in two distinct directions. The first is a more masculine, “working man’s” moisturizer such as HEFF Relief. These moisturizing products tend to focus on the hands, feet and elbows, and are no-nonsense, deep relieving moisturizers. The second is a more beauty-centric approach to moisturizers, which tend to focus on face moisturization. 

Face oils have been a beauty secret for millennia. Ask most men, and they will tell you that face oils continue to be a secret. Yet as face oils become more popular overall, men are catching on. This versatile beauty product can be used daily, nourishes skin, and doesn’t leave the “heavy” feeling of some moisturizing products. 

 

Shaving and Manscaping Continue to be a Top Priority

The most in-your-face aspect of any man’s beauty routine is likely his facial hair or lack thereof. Consider the recently held World Beard and Moustache Competition in which hundreds of contestants vied for the billing of best beard on earth. As a man who hates shaving, I can tell you from first hand experience that there is simply no avoiding some sort of beard maintenance. Unless you want to be eating mouthfuls of your own moustache that is. 

A man’s facial hair is deeply personal for many. It conveys a message of who they are, whether that be a tidy and neat professional or the old fashioned lumberjack look. The beauty industry has responded with a huge number of new facial hair products ranging from shaving butter to beard oils for all situations. 

Similarly, maintaining a reasonable level of body hair is part of most men’s repertoire these days. Companies like Manscaped provide products from body hair trimmers to deodorant for your private parts. We believe this industry still has room to grow and that men will continue to invest in keeping their bodies looking and feeling great below the neck as well.

Men’s Hair Trends Moving into 2020

And what good would a well groomed man be without a beautiful head of hair? While hair trends tend to come and go faster than we can even track, here are a few current hair trends we expect to continue well into 2020:

 

• The crew cut: a style popularized by doughboys in the early 20th century, sometimes you just can’t top a classic. Many men are comfortable with close trimmed sides a little extra on top. While this trend is hardly a trend, you can barely walk down the street without seeing a crew cut on every corner for a reason.

• Low fade: a twist on the classic crew cut, low fades leave a little more for men to work with. Those who like a full head of hair but a clean cut style can opt for a low fade. The best part of a low fade is that the stylist can do many different things with the hair on top.

• Buzz cut or fully bald: many men are opting the hair style of taking it all off. Again, this is nothing new, but continues to be in vogue for the foreseeable future as a classic and utilitarian choice.

• Blowout: a fuller choice might be a quiff or a blowout. These allow for volume on top and classically clean style around the ears.

• Long and straight: the recent trend of the man bun is still around, but future trends for men’s hair are favoring letting it all hang out. Long hair will always have its place, and right now the look is long and untamed.